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For this project, we helped create a new Mountain Lager logo for the label using current brand identities. Within this logo we embedded a QR code that took customers to a unique web page where they could sign up for a digital wallet as well as mint their Lager NFT.
We took the logo we designed and printed 5000 stickers for use as swag in the brewery and local retail stores.
For this project, we created a total of 5,000 NFTs which represented the total supply. We expected to have around 1,000 of these NFTs claimed within the first 6 months. The remaining supply would be available for future beer label releases and be used in future marketing rollouts.
We recommended the customer run swag giveaways to increase engagement with their customers until around 500 NFTs had been claimed. Once this threshold was met, we recommended they allow their customers with NFTs special access to their annual beer garden with private tours and tastings for a select number of NFT holders.
Additionally, the brewery chose to airdrop a 10% off coupon to the first 150 NFT holders, which was redeemable in-store and on their website.
Expected project time frame: One year
Revenue share from NFT sales for the first year.
Estimated budget: $15,000-$19,500
Status: Project complete, with the option for another similar project upon the release of their next new beer to launch.
Our lager is a testament to Colorado's pristine wilderness, using only the freshest ingredients and crystal-clear mountain water. Each sip delivers a crisp, clean taste that captures the essence of the Rocky Mountain region. Whether you're winding down after a day of outdoor adventure or simply craving a taste of Colorado's natural splendor, Mountain Peaks Lager is the perfect choice to elevate your beer experience.
Join us on an exciting journey as we celebrate the release of our latest brew, "Mountain Peaks Lager," with our exclusive NFT collection. At Summit Brews, we're not just about crafting exceptional beers; we're also passionate about fostering a vibrant community of beer enthusiasts and adventurers.
Each NFT in our collection is a digital masterpiece, meticulously designed to capture the essence of "Mountain Peaks Lager" and the spirit of exploration. From stunning landscapes inspired by the majestic mountains to intricate illustrations showcasing the brewing process, our NFTs are more than just digital art—they're tokens of our shared passion for great beer and outdoor adventures.
Whether you're a seasoned collector, a beer aficionado, or simply someone who appreciates great art and great beer, our "Summit Brews: Mountain Peaks Lager" NFT collection offers something special for everyone.
Don't miss your chance to own a piece of brewing history and be part of our growing community.
